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Innovation Agency FABERNOVEL Opens New York

October 28, 2016

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Global Innovation agency FABERNOVEL announced the launch of a New York office. The decision follows outstanding growth in FABERNOVEL's San Francisco office, which opened in 2007.

With 25% of FABERNOVEL Group's revenue generated internationally, the agency is setting its sights on the New York market to better serve its international clients including LVMH, Kering, and Shiseido, and  to support the startup ecosystem.  

"We're expanding to New York for 3 reasons," says Stéphane Distinguin, CEO FABERNOVEL Group. "First, to continue to offer the best access to innovation ecosystems to our French customers. Second, to bring our expertise in strategy and digital performance to American brands. Finally, because New York is a wonderful opportunity for the FABERNOVEL Group to continue its growth from 15 million net revenue in 2015 to 50 million in 2018."

FABERNOVEL's New York office will be headed by LaShãda Di Cosmo, who has experience in leading marketing, sales, e-commerce, and digital strategies with several Fortune 500 companies to include L'Oreal USA, PepsiCo, and Unilever. LaShãda will be responsible for developing the activities of the FABERNOVEL's brands in New York and across the US. 

"With substantial contracts secured, such as our partnership with the cosmetics leader Shiseido, opening offices and hiring a New Yorkteam was the obvious next step in our international expansion," says Dominique Piotet, CEO of FABERNOVEL US. The recently launched Shiseido Digital Academy program is a large-scale initiative to develop digital leadership across Shiseido Group's international brands, with an emphasis on a consumer-centric, forward-looking approach to digital skills.

Alongside customized Digital Academies, FABERNOVEL's US offerings include Learning Expeditions in Silicon Valley and other innovation ecosystems, and Innovation Outposts that connect the leaders of industry to cutting-edge innovation in Silicon Valley and around the globe.  "With San Francisco and now New York, we strengthen our ability to understand the US market," says Piotet. "We're really building upon the bridges we have created between these two major centers of global innovation."