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Polaris Pacific Caps Off Incredible Year Of More Than $1B In Sales With A Brand Reinvention

October 17, 2016


Leading West Coast sales and marketing company Polaris Pacific today revealed a reinvention of its brand, reflecting the industry leader's forward thinking mentality and innovative approach to communicating in today's real estate market.

Polaris Pacific has taken an all-encompassing approach to its rebrand as the company continues its expansion in key West Coast markets.  Feeding off the industry's energy and insatiable desire for meaningful content, the company has debuted an engaging website, innovative data research and most importantly, The Red Room – a new media "edutainment" platform that delivers intuitive industry insights in many formats.

"We see this rebranding as a way to set the stage for the next era of Polaris Pacific while continuing to deliver on our promise of progressive, unparalleled experiences in marketing, sales and customer interaction," said Garrett Frakes, Managing Partner of Polaris Pacific. "We are excited for the future and the ability to continue to partner with our clients to achieve unprecedented success."
Featured prominently on Polaris Pacific's new website, The Red Room, a fresh engaging content series with an editorial photojournalistic feel, will kick-off with inspiring creativity while delivering thought leadership.  The Red Room will serve as a captivating platform featuring interviews with prominent industry leaders, highlights from key conferences and market forecasts in the form of blogs and videos.

Respected by the industry for market-specific insights, Polaris Pacific is weeks away from rolling out a proprietary dashboard to better streamline the company's extensive research catalogue, providing dynamic reporting that can easily pinpoint and categorize important market segments allowing clients to capitalize on growth opportunities.

The rebrand comes on the heels of Polaris Pacific reaching a milestone of more than $1 Billion in sales in 2016, underscoring the unprecedented demand for new, high-quality construction projects in core markets. The market absorption rates of some of the most well-regarded new construction developments in San Francisco, Los Angeles, and Scottsdale, Arizona – including TEN50, The Pacific, Optima Kierland, Lumina and Rockwell – are real examples that demand will lead to continued opportunities within the company's core markets.  

"Our clients' successes are an indication of the continuing demand for top quality new construction high-rise residential buildings in our core markets, where new supply has consistently failed to keep pace with demand, especially in markets like San Francisco, Los Angeles, and Seattle where there is an ongoing imbalance between job creation and for-sale housing production. We are seeing more buyers gravitate toward urban downtown settings that offer close proximity to jobs, entertainment and transit allowing them a better quality of life," said Mr. Frakes. "Our success is also a testament to our talented sales and marketing staff at Polaris Pacific, who are true leaders in the industry and experts when it comes to orchestrating high-impact sales and marketing campaigns."

Representing some of the most recognizable new construction developments, Polaris Pacific works with clients to create award-winning marketing and sales campaigns that resonate with homebuyers and sell luxury residences quickly.  Specializing in major urban markets including Northern and Southern California, Arizona, Colorado, Oregon and Washington, Polaris Pacific is sought after by the country's most prolific developers, including Tishman Speyer, Canyon Capital Realty Advisors, Oceanwide Holdings Group, Emerald Fund, Kennedy Wilson, The Pauls Corporation, Optima, PLUS Investment, Oyster Development and Trumark Urban.