Now in its fourth decade, Warren Henry is a byword for luxury in South Florida. The Warren Henry family of dealerships includes a variety of premium automotive brands and features the region’s most exceptional customer service. Most prominent among these are Lamborghini, Jaguar, Land Rover and Infiniti.
In 2016, Warren Henry marks celebrations of 40 years of service to the community. With customers in Miami, Miami Beach, Coral Gables, Coconut Grove, Aventura, Sunny Isles Beach, Hallandale, Miami Lakes, and Hialeah making up their domestic reach, the Group have also been able to carve a presence online, which has facilitated the growth of their brand to overseas markets, touching customers around the world. Through it all, they maintain a distinguishable amount of pride in being one of the largest dealership groups in South Florida, with their Infiniti dealership an out-and-out flagship of theirs.
When Warren Henry opened its Infiniti dealership in 1989, it made a dramatic statement as one of the very first Infiniti dealerships in the state. Since then, the dealership has continued to grow, as customers have come to expect the highest degree of service, unmatched value, and a truly unrivalled integrity from the Warren Henry brand. As such, Warren Henry offers its clientele the latest in Infiniti’s range, including the Q50 Sedan and its hybrid cousin, as well as SUV models in the robust QX range, including the beastly QX80.
In addition to their bespoke brands, Warren Henry also offer a range of fully certified pre-owned vehicles. The mass consumerism of the automotive industry can present a challenge in the sheer rate by which car models can become obsolete year upon year, but the Warren Henry Group have found lasting success in their pre-owned range, benefitting from the higher values of their resales. A more refined palette might consider the 2013 Ferrari California Convertible, while petrolheads with the money to spend could opt instead for the brash but jaw-dropping 2015 Chevrolet Camaro SS Convertible, or the Chevrolet Corvette Stingray. Limited edition models such as these lend real resale value to pre-owned cars, as Warren Henry has found for themselves through years of trading in this market. For the breed of car collector that can find a good home for a fleet of sports cars, the odds are good that Warren can be your one-stop shop for such an array of horsepower.
Warren Henry has also taken extensive steps to provide incentives for its customers, enhancing their access to the best cars in the American market. This has taken the form of a comprehensive package of benefits that truly raises the bar for premium value in the luxury car market. The Warren Henry ADVANTAGE program includes complimentary dent repair, key replacement, a personal assistant, 72-hour exchange policy, and more besides. Further to this, they make a bold guarantee: that a customer will not find the same model with the same features and benefits at a better price anywhere.
This steady growth has been marked by prestigious recognition in national pundits. In 2013, Automotive News unveiled their nationwide pick of the best automotive dealerships to work for. Of the five on the shortlist from within the state of Florida, four were associated with Warren Henry. This announcement gave a huge impetus to the company, spurring them on they continued to bring first-class service and a reputation for employee satisfaction to the automotive dealership industry.
Three years later, Warren Henry is going from strength to strength. The company has developed an exotic rental car company, a luxury car transport company, a dealer intelligence platform and even its own production company. Towards the end of 2015, it was announced that the group would continue to explore more luxurious brands, by opening a new Lamborghini dealership in Fort Lauderdale, Broward County. With a soft opening in December, the 28,000-square-foot space came amid a boom in automotive sales across the American market, especially within the luxury category.
As such, Warren Henry are ideally situated to take advantage of this latest market trend. South Florida is a gleaming hub for luxury auto sales – according to Larry Zinn, general manager and partner in the Auto Group, “it is a very image-conscious area, where people like to drive nice cars and to be seen driving them.”
Lamborghini cars gain enormous value on the American market, owing to their exclusive production in Italy; visiting the factory was an experience that Zinn describes as akin to “going to Car Guy Heaven”. Taking between three and four days to complete a single car, and with a process involving hours upon hours of devoted, precise handiwork, the increasing appeal of such bespoke, lovingly-crafted vehicles is abundantly clear. In comparison, domestic American car manufacturers can churn out a vehicle inside of 20 hours with the use of modern machinery and robotics, equating to one vehicle coming off the production line every 21 seconds.
Warren Henry’s tastes move in different circles to the mass market. It is not only a matter of prestige to be seen selling such high-end sports car as the Aventador, Huracán, and the Centenario. With car models on offer with a starting price tag of around $200,000 and extending upwards of $600,000 – some limited edition models can reach “into the millions”, Zinn adds – the potential to take advantage of a discerning local market, with a tailored eye for such a price tag, is a tangible vision of Warren Henry’s immediate future. Considering that Lamborghini dealerships elsewhere in the USA see at least one new Lamborghini sold every month – with some reporting five a month – there is heavy suggestion that investing a future in Lamborghini is a discerning business move by the group.
Looking into the near future, the Warren Henry Group looks well prepared to expand their business further still, broadening their influence in the industry by opening a new Audi showroom in Gainesville, in Northern Florida, towards the end of 2016. Supplementing snug Italian luxury with German reliability, this expansion is set to make further headway in a domestic auto market that is gaining increasingly foreign appetites.
If recent trends are anything to go by, then Warren Henry have every reason to be emboldened and ready to extend their reach. The spurring effect of nationwide economic growth, incentives from manufacturers and dealers, plus extra selling days in December based on accounting within the industry, has provided enough momentum for Warren Henry to build upon.
Company: Warren Henry Automotive Group
Web Address: http://www.warrenhenryauto.com/
Address: 20800 NW, 2nd Ave. (Hwy 441), Miami, FL 33169